Upon reaching the extreme right of the screen, the dot changes to the view through the barrel of a gun. In the sequence, a series of white dots scroll across the screen from (the viewer's perspective) left to right. The look of the sequence was achieved with a pin hole camera shooting through a real gun barrel. The sequence is credited to Maurice Binder, a famous title designer who created the opening titles for 14 Bond films. The gun barrel sequence is an iconic opening to every official James Bond film beginning with the first, Dr. And then the blood comes down the screen, you see? They liked the idea, but it didn't come to life until I filmed it.' ― Maurice Binder I thought it would be a good idea to look down the gun barrel and see James Bond as he walked out, firing at you. I had these little white price stickers, and I put them on a black storyboard. I figured the gunshot thing across the screen would be effective. ' I had to design a title for Harry Saltzman and Cubby Broccoli to show them just what I wanted to do.
